Kalki- Big Budget Movie Promotions, A Case Study!
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Latest Big budget movie Kalki Promotions, A case study!
Big budget movies come with obviously big, large hefty price
tag, A-list artists are exclusive and incredible special effects.
To make up all these expenses, Production houses put in lot of efforts to make sure people go
to theatres on opening day to make up for all these costs. This means generating
a memorable marketing operation.
However Many people still
promote movies in the traditional way by doing lots of advertising and by
giving regular update.
And now other big budget
movies also studying the unique
promotion methods of “ Kalki 2898AD”. Initially people criticized the makers
for not promoting the movie in usual ways or holding many events. Instead they introduced
a futuristic AI- powered vehicle named Bijji which became very famous. Fans of
all ages loved taking selfies with the glamorous car.
Then the makers released an animated series called “B & B(Bujji
& Bhairava)” on Amazon prime video. This is a silent hit , getting more reviews
than many trendy TV shows.
The first trailer of the movie showed its magnificent world
building, while the release trailer focused on the sentiment and other aspects
of the film.
Special merchandise Kalki 2898 Ad and Bujji toy cars sold in
record figures. Even fans came to theaters wearing Kalki merchandise. This showed
their excitement for movie.
These innovative and unusual methods paid off, as “Kalki 2898AD
opened with huge box office collections. The movie broke many box office
records both domestically and internationally, crossing the 1000 Cr mark and
continuing to earn well into its fourth week.